Turn strategic events into focused buyer conversations
Trust is becoming a rare currency in a world full of information.
AI can generate endless content and instant answers, but it cannot replace the human connection and real expertise your buyers value.
They need the right environment to ask questions, explore their challenges and see how your solution fits their business.
We plan and deliver events that turn buyer engagement into qualified sales opportunities.
Events create measurable sales impact
72%
of marketers say deals close faster when prospects attend events.
74%
can trace pipeline creation to event touchpoints.
83%
say events generate a steady flow of revenue.
Source: Cvent 2026 Event-Led Growth Report, based on 1,067 marketers in the US and UK.
How strategic events create commercial value
Bring the right decision-makers together, connect your solution to their priorities and capture the signals sales needs to act.
Get the right people in the room
Engage decision-makers from priority accounts around challenges already on their agenda.
Build trust face-to-face
Let buyers meet your team, ask questions and experience your expertise directly.
Translate complexity into business value
Show how your solution addresses real problems and delivers meaningful outcomes.
Turn engagement into sales momentum
Capture priorities and buying signals so sales can follow up with greater relevance.
OUR SERVICES
From event strategy to pipeline impact
Choose end-to-end event support or bring us in where your team needs additional expertise.
Event strategy and concept
We define the objective, audience, positioning, format, attendee value and success measures.
Programme and audience acquisition
We develop the agenda, themes, messaging and audience-acquisition plan. This includes invitations, registration, attendee communications and outreach.
Event experience and delivery
We manage event operations, including venue sourcing, production, suppliers, registration, guest experience, facilitation and on-site delivery.
Post-event sales and content activation
We turn attendee insights into clear follow-up priorities and a stronger marketing-to-sales handoff.
Event discussions can also become articles, summaries, social content and ongoing campaign assets.
See where a strategic event could move your pipeline forward
Where your pipeline is getting stuck
Whether you need more qualified conversations, stronger account engagement or momentum across existing opportunities.
How an event could help
Where the right conversation could build trust, reveal buying signals and support sales follow-up.
What the right event could look like
Who should attend, what would make it valuable and which format best supports your goal.
In 30 minutes we will explore:
You’ll leave with a clearer understanding of whether an event is right for your business and how it could support your pipeline.
OUR SERVICES
From event strategy to pipeline impact
Choose end-to-end event support or bring us in where your team needs additional expertise.
Event strategy and concept
We define the objective, audience, positioning, format, attendee value and success measures.
Programme and audience acquisition
We develop the agenda, themes, messaging and audience-acquisition plan. This includes invitations, registration, attendee communications and outreach.
Event experience and delivery
We manage event operations, including venue sourcing, production, suppliers, registration, guest experience, facilitation and on-site delivery.
Post-event sales and content activation
We turn attendee insights into clear follow-up priorities and a stronger marketing-to-sales handoff.
Event discussions can also become articles, summaries, social content and ongoing campaign assets.
Built on regional B2B event & marketing experience
Hi, I’m Thaw, founder of Daring Marketing.
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Before starting Daring Marketing, I spent over three years leading APAC marketing for Bottomline, a global B2B payments technology company.
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I translated complex topics such as ISO 20022, real-time payments and cross-border payments into campaigns and events across Asia. Working with regional teams and industry partners such as Swift, Visa and Thunes also gave me first-hand exposure to how B2B marketing needs to adapt across different markets.
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I started Daring Marketing to help growing B2B technology companies create strategic events that engage the right accounts, generate qualified opportunities and move pipeline forward.
OUR APPROACH
Start with the business objective, not the event format
Before planning the venue, theme or agenda, we define four things:
1
Business Objective
The commercial outcome the event needs to support.
2
Right audience
The accounts and decision-makers you need to engage.
3
Event strategy
The format and experience to create the right conversations.
4
Measures of success
From priority accounts engaged to opportunities created and pipeline influenced.
Event formats designed around your goals
Thought leadership & Networking Events
Share industry insights, build authority and strengthen relationships through panels and networking.
Customer & Prospect Workshops
Hands-on sessions that explore real business challenges and show how your solution applies.
Executive Roundtables
Focused peer discussions with senior decision-makers around a shared business challenge.